Graduate Degree: Master of Arts in Counseling Psychology
Traditional western studies have shown that 80 to 90% of purchases of corporate training is lost because people do not use the acquired knowledge. A report conducted in the 2000s confirmed that if training remains the only training solution, the level of software of knowledge is merely from 10 to 30%.
Matching to Western experts, the rate of transfer experience in skills in the past many years has not changed fundamentally. That is the task of bettering the efficiency of education as a whole is actually not resolved.
Why training is ineffective?
In itself, the training - something worthless if it is not aimed at solving a particular business problem. In Western terms, this is called a business need. Let us formulate a standard business need.
Imagine we want to increase sales, increase market talk about, and so forth Upon this need is the standard response in the form of sales training. How could i increase sales? The problem is solved by one of three different models:
1) Process Version. It describes the work processes or procedures required to achieve business goals.
2) performance model. This describes how people involved in certain work performance is achieved, essential for the execution of business objectives.
3) Competence Unit. It describes the skills, knowledge and attitudes required for successful people to do the work to compliment the achievement of business goals.
Program personnel training is developed depending on where in the company on such basis as analysis of the three models discovered problems.
What needs to be the qualification of a business coach?
Perform I desire a business trainer to understand the specific features of the sales of specific products or features of the business of promoting activity? Obviously, it is not necessary, if only he shows competencies.
Do I desire a business coach to understand the specific features of the sales of specific products or features of the organization of promoting activity? Naturally you need, if this teaches effective techniques and algorithms for doing the existing work suggests that the model increase the efficiency of ongoing work (performance model).
He should know the specifics of the current substantive work of the sales staff with the product and sales ways to a specific product market.
Must i desire a business coach to know the specific features of the sales of specific products or features of the business of marketing activity? Normally you want whether it makes training project targeted at dealing with the problems of process - as part of the process model (sales system).
What is more efficient - managers increase productivity or improve their skills?
The standard approach - this training competence (skills).
How this training is aimed at solving specific business needs of the business - an open question. That effectively for the development of the "zero" of personnel for specific tasks aimed at increasing performance, not suitable. Organization Coach who specializes in teaching in neuro-scientific proficiency, is the ideologist of the approach that the increase in staff proficiency.
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